Analytics takes the process of UX one step further - from the small scale (tests with a sample of users) to the large scale - looking at the website, app or software in use.
You want to increase your web sales by 20% next month - but how? More visitors to your site? Higher conversion of existing visitors? Is there a part of your site which puts your existing visitors off, meaning you get a lower rate of conversion? How can you make your website meet its full potential?
The same can be applied to software and apps - how can you increase productivity with the same staff? What causes delays or inefficiency? What could you do better?
Using the same process as in smaller scale UX studies, we can design an approach to collecting information and reporting to you to help you make better business and technology decisions. Often this will use tools such as Google Analytics, but can also include custom analytics designed for your individual circumstances.
This use of analytics allows you to continue the UX process after a site, software or app goes live, or to plan a new UX process to focus on your biggest pain points.
At Sett UX Lab, we’re delighted to offer our services both directly to organisations who own websites, software or apps, and to the agencies who work tirelessly to make those same websites, software and apps happen. If you’d like to hear more about what we can do for you, follow the links to start your project today or hear more about how we could work with your agency.